Start with WHY!

I have just finished watching Simon Sinek´s TED lecture on inspirational leadership all starting with a golden circle and the question "why". In 21 minutes, he explains how with a little discipline, anyone can learn to inspire.

Why? How? What? This little idea explains why some organizations and some leaders are able to inspire where others aren’t. Every single person, every single organization on the planet knows what they do, 100 percent. Some know how they do it, whether you call it your differentiated value proposition or your proprietary process or your USP. But very, very few people or organizations know why they do what they do. And by “why” I don’t mean “to make a profit.” That’s a result. It’s always a result. By “why” I mean: what’s your purpose? What’s your cause? What’s your belief? Why does your organization exist? Why do you get out of bed in the morning? And why should anyone care?

START WITH WHY offers an unconventional perspective that explains WHY some people and organizations are more innovative, more profitable, command greater loyalties from customers and employees alike and, most importantly, are able to repeat their success over and over. These are not the one hit wonders. These are the ones who change the course of industries or even society.

Don´t believe it? Watch and be inspired! Simon Sinek - Start with Why!